“So a friend of a friend of ours, who’s a frequent business traveler, was returning recently from a meeting with clients, and he stopped into the airport bar. What happened next surprised him: An attractive woman approached him and offered to buy him a drink. He said sure. She returned with two drinks, he took a sip of his, and … that’s the last thing he remembered.
Until he woke up in a bathtub full of ice. With his kidneys missing.
You’ve probably heard this urban legend about “kidney thieves.” It’s an absurd idea. You’ll probably meet someone, at some point in your life, who swears it happened to their friend’s cousin, but it didn’t. It’s 100% urban legend. Yet everyone seems to know it—even in other languages and other cultures. It’s an idea that has stuck.”
What makes an idea ‘sticky’? Chip and Dan Heath brothers and now co-authors—have been studying successful ideas
like these for years, trying to reverse engineer them. And they seem have found the answer as said in their book ‘Made to Stick: Why Some Ideas Survive and Others Die’.
The visual note is summary of the article “Teaching that Sticks” written by Chip and Dan Heath, based on their original book.
You can download the pdf version of the Visual notes here.